This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. STR takes the privacy of your information seriously.
To understand how and why STR uses, manages and protects personal information, please Click Here to review our updated privacy policy.  Close

STR Academy

You know how to read your STAR report, but do you know how to use your STAR report?

Hoteliers participate in the STR Academy to learn how to fully embrace their data, allowing them to identify and capture potential revenue opportunities. Those who are responsible for making revenue strategy decisions for their hotel or organization can benefit from the Academy, whether they are a novice or industry veteran who has worked with STAR reports for years.

Benefit from hands-on exercises that will help you and your team understand the 10,000 data points included in your report and identify your best revenue opportunities.

Your custom STR Academy is designed to align with your organization's revenue optimization priorities.                                                                                                                           



Your STR Academy training combines classroom-style learning and small group exercises to apply key techniques from each of the following three modules:  

  • Comp Sets – the value of benchmarking, best practices for defining comp sets and analysis of existing comp sets
  • STR Math – the basics on how we calculate KPIs from raw data and how we handle hotels that don’t report, leap year calendar shifts, etc.
  • STAR Reports – how to use the Monthly and Weekly STAR Reports  to drive future sales strategies



  • Revenue Management teams
  • Sales and Marketing leaders
  • General Managers
  • Directors of Finance
  • Directors of Operations
  • The more participation, and  greater level of property engagement, the better



Reach out today to schedule your STR Academy. Plan it as:

  • a free standing training class or
  • incorporate training into your company conference

For more information contact your Account Manager or Veronica Andrews at