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STAR Program

The STAR  program is used by the global hotel industry as a vital revenue management tool. The report benchmarks a hotel’s performance against its competitive aggregate and local market. The STAR program tracks and delivers monthly, weekly and daily data. 

Details

  • Available for data providers only
  • Annual subscription
  • Shows your property’s performance against the aggregated performance of your chosen set
  • Ability to select up to four competitive sets 
  • Benchmarks up to 18 months of historical occupancy, ADR and RevPAR data
  • Includes year over year percentage change, rank and index
  • Individual proprietary data is never shared 
  • Track your Transient, Group and Contract business by adding on Segmentation for free

The dSTAR Report is accessible online for your convenience and is available on a monthly, weekly and daily basis by annual subscription.